EN
2023 The 15th China (UAE) Trade Fair: The Shining Moment of Foshan SEVILO Hardware
Time : 2023-12-25
In December 2023, Dubai once again became an important stage for international trade exchanges, and the 15th China (UAE) Trade Fair grandly opened. This grand event gathered the attention of the world and built a high-quality platform for Chinese and foreign enterprises to communicate, cooperate, and expand markets. Foshan City SEVILO Hardware Co., Ltd. actively participated in the exhibition, and with its elaborately built booth S2C118, left a profound and wonderful mark in the fair.
At the exhibition site, the booth layout of SEVILO Hardware was simple, elegant and yet professional. The white booth frame was matched with the brand logo and product display posters in the main blue tone. The slogan “Establishing the Enterprise with Excellence, Achieving Success with Quality” was prominently presented, conveying the enterprise’s persistent pursuit of quality. Above the booth, the enterprise name and booth number were clearly marked for the convenience of exhibitors and merchants to quickly identify. From hardware accessories to various functional products, a rich variety of exhibits were neatly displayed, covering multiple categories such as cabinet supports, cable joints, and electronic sockets, comprehensively showcasing the diverse achievements of SEVILO Hardware in the hardware manufacturing field.
During the exhibition, the booth of SEVILO Hardware was always bustling with visitors. Merchants of different skin colors and accents shuttled back and forth, either stopping at the product display area to carefully examine the details of various hardware parts; or gathering around the negotiation table to have in-depth communication with the staff of SEVILO Hardware. The staff, with a professional and enthusiastic attitude, explained to every visiting merchant the product features, application scenarios, and competitive advantages. When merchants raised questions about the load-bearing performance and installation convenience of cabinet supports, the staff not only patiently answered but also used on-site sample demonstrations to intuitively show the product advantages; for questions about the adaptation standards and durability of cable joints, they could also combine actual cases to give clear and valuable answers.
In the interaction with international merchants, SEVILO Hardware reaped a great deal. Purchasers from the Middle East and surrounding countries and regions showed strong interest in its products. Some purchasers immediately expressed their willingness to further discuss cooperation, hoping to introduce the products of SEVILO Hardware into their own supply chain systems for local construction and decoration, furniture manufacturing and other projects. Some overseas distributors, noticing the quality and price advantages of SEVILO Hardware products, discussed the possibility of agency cooperation, expecting to promote these high-quality hardware products to a broader market through their own channels.
For SEVILO Hardware, participating in this exhibition was of great significance. On the one hand, through face-to-face communication with global merchants, it accurately grasped the demand trends of the international market for hardware products, and obtained valuable market feedback from product design concepts to functional research and development directions, providing clear guidance for subsequent product upgrades and new product development. For example, in the communication with merchants in the Middle East, it was learned that local construction projects have special environmental adaptability requirements for hardware parts, such as high temperature resistance and sandstorm resistance, which will prompt the enterprise to focus on considering these factors in the research and development of related products. On the other hand, with the help of the international influence of the China (UAE) Trade Fair, the brand’s exposure and popularity in the overseas market have been greatly enhanced. In the past, although SEVILO Hardware had made attempts in the layout of the international market, it lacked a concentrated and powerful display window. This exhibition allowed more overseas merchants to know and understand this hardware brand from Foshan, China, adding bricks and tiles to its global strategic layout.
From the industry perspective, the participation of SEVILO Hardware is also a vivid epitome of Chinese hardware manufacturing enterprises actively “going global”. Under the background of the continuous evolution of the global trade pattern and the continuous growth of the international market’s demand for high-quality hardware products, Chinese hardware enterprises, relying on their mature manufacturing processes, rich product systems, and high cost-performance advantages, are gradually emerging on the international stage. This trade fair has built a bridge for Chinese hardware enterprises to directly communicate with the international market, helping enterprises break through geographical restrictions and integrate into the global industrial chain.
The 15th China (UAE) Trade Fair in 2023 has come to an end, but the overseas expansion journey of SEVILO Hardware continues. This exhibition is an important step for SEVILO Hardware to move towards the international market, and also provides experience and reference for the international development of Chinese hardware manufacturing enterprises. In the future, it is expected that more Chinese hardware enterprises will take quality as the sail and innovation as the oar, ride the wind and waves in the tide of the international market, and let the hardware products of “Made in China, Smart Innovation” shine more brightly on the global stage. It is also expected that SEVILO Hardware can continue to deeply cultivate the overseas market, bring more high-quality hardware products to all parts of the world, and write a new international chapter for Chinese hardware brands.