2024 Malaysia MIFF Exhibition: A New Chapter in Foshan SEVILO Hardware's Overseas Expansion

In March 2024, the Malaysia International Furniture Fair (MIFF) was grandly held in Kuala Lumpur. This international exhibition, focusing on the furniture, hardware accessories and related industries, attracted the active participation of numerous enterprises worldwide. Foshan City SEVILO Hardware Co., Ltd. made an appearance with a rich range of hardware products, using booths such as M109C as a window to write a wonderful chapter of overseas expansion on the stage of Malaysia MIFF.

At the exhibition site, the booth design of SEVILO Hardware was simple yet professional. The white exhibition stands were paired with posters printed with the brand logo and product information. The words “FOSHAN CITY SEVILO HARDWARE CO., LTD.” were clearly and prominently displayed, enabling visiting merchants to quickly recognize it. From cabinet supports, ventilation grilles, to multifunctional sockets, cable joints and so on, various hardware products were neatly arranged, comprehensively showcasing SEVILO Hardware's diversified layout and manufacturing strength in the field of furniture hardware accessories.

During the exhibition, the booth of SEVILO Hardware was continuously bustling with visitors. Merchants of different nationalities and industry backgrounds shuttled around. Some stopped at the product display area, carefully examining the materials and process details of the hardware components; some gathered in the negotiation area, having enthusiastic exchanges with the staff of SEVILO Hardware. The staff, with a professional and enthusiastic attitude, provided detailed explanations to each visitor about the product features, applicable scenarios, and competitive advantages. When merchants inquired about the load - bearing limits and installation adaptability of cabinet supports, the staff not only answered patiently but also presented the product advantages intuitively through on - site simulated installation demonstrations; for questions about the ventilation efficiency and material durability of ventilation grilles, they also provided clear and valuable answers combined with actual project cases.

In the interaction with international merchants, SEVILO Hardware reaped rich rewards. Purchasers from Malaysia and surrounding Southeast Asian countries showed strong interest in its products. Some purchasers immediately expressed their intentions for in - depth cooperation, hoping to incorporate SEVILO Hardware's products into their own supply chains and apply them to local furniture manufacturing, commercial space decoration and other projects. There were also overseas distributors who, attracted by the quality and cost - effectiveness of SEVILO Hardware's products, actively discussed agency cooperation models, expecting to promote these high - quality hardware products to a broader Southeast Asian market through their own channels.

Participating in Malaysia MIFF this time is of great significance to SEVILO Hardware. On one hand, through face - to - face communication with global merchants, it accurately gained insights into the demand trends of the international market, especially the Southeast Asian market, for furniture hardware products. From the functional optimization of product design to the localized adaptation of material selection, valuable feedback was obtained, pointing out the direction for the subsequent product iteration, upgrade and new product development. For example, during the communication with Malaysian merchants, it was learned that the local high - temperature and high - humidity environment has special requirements for the corrosion resistance and moisture - proof performance of hardware components. This will prompt the enterprise to focus on strengthening these characteristics in the research and development of related products. On the other hand, with the help of the international influence of MIFF, the brand's exposure and popularity in the Southeast Asian and even the global market have been greatly enhanced. Previously, although SEVILO Hardware had a layout in the overseas market, it lacked the opportunity for concentrated display in professional furniture hardware exhibitions. This participation allowed more overseas merchants to know and understand this hardware brand from Foshan, China, injecting new vitality into its global strategic layout.

From an industry perspective, SEVILO Hardware's participation in Malaysia MIFF is a vivid manifestation of Chinese hardware manufacturing enterprises actively “going global” and integrating into the global furniture industry chain. Against the backdrop of the continuous evolution of the global furniture industry pattern and the increasing heat of the furniture manufacturing and consumption market in Southeast Asia, Chinese hardware enterprises, relying on their mature manufacturing processes, rich product systems and high - cost - performance advantages, are gradually emerging in the international furniture hardware supporting field. MIFF has built a bridge for Chinese hardware enterprises to directly communicate with the international market, helping enterprises break through geographical restrictions and deeply participate in global industrial cooperation.

The 2024 Malaysia MIFF has come to an end, but SEVILO Hardware's pace of overseas expansion will not stop. This exhibition is an important step for SEVILO Hardware to deeply cultivate the Southeast Asian market and also provides a practical sample for the international development of Chinese hardware manufacturing enterprises. In the future, it is expected that more Chinese hardware enterprises will take quality as the foundation and innovation as the wings to soar in the international market, making the hardware products of “Smart China Manufacturing” shine more brightly; it is also hoped that SEVILO Hardware will continue to deeply cultivate overseas, bring more high - quality hardware products to all parts of the world, and write a wonderful international story for Chinese hardware brands.